b'COURSE|Intro to Wine Drive Sales. Improve Guest Experiences.A Toolkit Must-HaveESSENTIAL SALES & SERVICE KNOWLEDGE FOR YOUR TEAMA recommendation madeKey Takeaways:by a staff member to a guest influencesUnderstanding of the Major Characteristics of Winea wine order 87% of the time.* Knowledge of the Major Grape VarietalsIntro to Wine provides your employees with the essentialRecognition of the Worlds Important knowledge they need to communicate and sell wine to yourWine-Producing Regionscustomers and guests. Whether tasked with recommendingImproved Sales Acumen: Recommending/Pairing a glass of wine, recounting the characteristics of a varietal,with Food & Suggestive Sellingpairing a bottle with six entrees or simply describing a wineInstructions for Proper Servicefrom Tuscany- this course will equip your staff with the vocabulary, confidence and knowledge they need to be helpful and educated beverage professionals. Intro to WineOnly 40% of customers surveyed$2991 Year, 30 Studentsreported that their server, bartender orAn engaging, student-centered training course sommelier made a wine recommendation.*designed to improve wine sales and service. Your (Missed sales opportunities) staff will learn the essentials of how wine is made, Since 2006, over 500,000 foodservice, hospitality andhow to serve it correctly and how to pair wine retail employees have participated in our beverage trainingwith food- ensuring your customers enjoy what program. It lays the necessary foundation on which to layertheyre drinking. Implementation of Intro to Wine information on your operations specific wine offerings.demonstrates your operations commitment to a By providing the conceptual information, suggestive selling language and pairing recommendations your staffprofessional wine program.needs, Intro to Wine allows your staff to better serve your customers. We view the beverage education of an employee as an on-going learning process and Intro to Wine as the mandatory, critical first step in that education.*Technomic, Inc. Survey of 150+ Consumers Who Order Wine in RestaurantsThe Leading Educator for Foodservice and Event Professionals for 28 YearsBook all courses at cfetraining.com'