Build your team’s beer knowledge and selling skills. Covers beer styles, brewing basics, service, and how to guide guests to the right pour.
Progress Tracking
Manager dashboard
Intro to Beer™ helps your front-of-house team understand and confidently recommend beer — from crisp lagers to hoppy IPAs and rich stouts.
Your team will learn the major beer styles, the basics of how beer is made, and how to serve it properly, so they can guide guests to the right pour and grow beverage sales. Enroll for $349 with a full year of access, or bundle it with Intro to Wine™ and Intro to Spirits™ in the Beverage Sales & Service Suite.
Major beer styles and flavor profiles
Brewing basics and key ingredients
Proper glassware, pouring, and service
Pairing beer with food
Suggestive selling and upselling techniques
Guiding guests to the right beer
How beer is made: the brewing basics
Major beer styles and flavor profiles
Ales vs. lagers and everything in between
Proper glassware and pouring technique
Serving temperatures and freshness
Pairing beer with food
Suggestive selling and building the check
Assign courses, track completion, and stay audit-ready from a single dashboard.
